In the beginning, Amazon.com sold books. Today Amazon is a titan of e-commerce, logistics, payments, hardware, data storage, and media. It dabbles in plenty more industries. It's the go-to site for online shoppers and merchants alike, a modern necessity that independent sellers love to hate.

Pros
Prime Now. ...
Unlimited movie and TV streaming. ...
Unlimited reading. ...
One free borrowed e-book per month. ...
Unlimited music streaming. ...
Prime Day and Prime Early Access. ...
Free unlimited photo storage with Prime Photos. ...
Stock up with Prime Pantry.


Cons
Shipping of Marked Goods Is Free
Shopping online can sometimes be a hassle as it will require a few more orders on top of your main item to take advantage of free shipping. However, if you are an Amazon Prime member, there is no need to add these unnecessary items. Those that are marked as prime will be delivered within two shipping days for free.


Access to Prime Videos
On top of free shipping in just two days, members can watch over 41-thousand movies or videos from Prime Instant Video. This will give them free access for every Amazon device that is linked to their account. In fact, the video library has most of the movies and TV series that can be downloaded for offline playback for all Amazon-branded devices.


Kindle Lending Library and Kindle Firsts
As a member of Amazon Prime, you can have free reading of up to two books each month. Every month, Kindle Firsts will allow download of one e-book for free based from four available options prior to release to the public. The Kindle Lending Library will allow members to read their second book. Moreover, you will also be allowed to borrow any book monthly for free.


How to stay safe on amazon.
Amazon is as safe to use as any other established e-commerce website. It protects your personal and financial information, and transmits all of it securely. Neither Amazon nor its users are ever allowed to use your personal or financial information outside of the Amazon online marketplace.


Amazon