Twitter is a social media site, and its primary purpose is to connect people and allow people to share their thoughts with a big audience.
Pros
Easy to create – less than a minute to write and send
#hashtag power. Use them to increase your social reach and improve brand awareness. Join the conversation – what’s trending?
Get to the point – 140 characters
Analytics – measure and boost impact on Twitter
Automation – using various tools, you can tweet in advance to save you time!
Lists – A list is a curated group of Twitter users. You can create your own lists or subscribe to lists created by others. These lists are like a mini news feed of the people that you have added. You can chat with your friends and family and other people you like.
Cons
Twitter cards – Website cards to lead generation cards work a treat to drive more engagement. Spam balance. It can take practice to ensure you’re interacting adequately on Twitter. Create a balance where you’re not missing key marketing opportunities without coming off like a spammer.
Twitter is busy! There are approximately 340 million tweets per day.
140 character limit. The character limit on Twitter can be challenging if you have trouble expressing your thoughts in a few words.
Quick response. People are impatient and growing more impatient these days. They expect to be responded to promptly on Twitter. You have to be 13 years old to have twitter.
How to stay safe on twitter
Don’t talk to people you don’t know. Make sure you have a strong and secure password. Make sure you check the settings for privacy. Don’t personal privet. Be wise when you tweet things. Don’t friend people you don’t know.
